A supposed authority on media culture and hype, "Full Frontal PR," "Punk Marketing" and now "2011" - new book - author Richard Laermer is a former magazine and newspaper journalist, the guy behind five bestselling books, and CEO of acclaimed PR agency RLM (www.RLMpr.com). He cohosts Unspun Radio on iTunes and stations throughout the U.S. And appears regularly on all broadcast networks - always in character. Sign up for the RLM trendSpotting Report, a truly unique media newsletter, by bugging editor@RLMpr.com.